As an end-to-end Creative Director, I practice a 360-approach to storytelling informed by a deep strategic understanding of brand goals and audience. Leading creative teams both internally and externally, I manage the creation and development of global campaigns and product launches across all departments, including packaging design, visual merchandising, marketing, retailers, P.R., digital, & social. Working from concept to completion, I develop original content that is engaging, relevant, and effective for forward-thinking beauty, fashion, and lifestyle brands.